AMR Research Offer Chain

The AMR Research Offer Chain Top 25 for 2009 is: 1. Apple 2. Dell 3. Procter & Gamble 4. IBM 5. Cisco Systems 6. Nokia 7. Wal-Mart Stores 8. Samsung Electronics 9. PepsiCo 10. Toyota Motor 11. Schlumberger 12. Johnson & Johnson 13. The Coca-Cola Company 14. Nike 15. Tesco 16. Walt Disney 17. Hewlett-Packard 18. Texas Instruments 19. Lockheed Martin 20. Colgate Palmolive 21. Best Obtain 22. Unilever 23. Publix Super Markets 24. SonyEricsson 25. Intel

“Over the past 5 years, this report has chronicled the emergence of recent ideas just like the build-to-order model pioneered by Dell and therefore the emergence of content-based mostly price chains exemplified by Apple and Disney,” said Kevin O’Marah, chief strategy officer at AMR Research. “While economic uncertainty slowed demand, companies on this year’s list used demand driven principles to detect a troubled economy early and secure their money positions well enough to keep up momentum on vital initiatives. 2010-2011 will show how such foresight pay.